Un’industria “ultra leggera”: l’Editorial Abril tra l’Argentina e l’Italia (1941-1957)
An "ultra-light" industry: the Editorial Abril between Argentina and Italy (1941-1957)
Abstract
The article deals with the history of a publishing house, created in Argentina in 1941 by for Italian-Jewish immigrants, forced to exile. One of them Cesare Civita, had worked for the publishing house Mondadori, in the field of popular magazines. In Argentina he created his own publishing house: the Editorial Abril, and started publishing a series of small and inexpensive children’s books and the magazine El Pato Donald. Then started to produce a very successful series of comics (historietas) and picture stories. In the Fifties the publishing house got a big success with a new series of children books (Gatito and Bolsillitos) and tried to introduce the science fiction in the Argentine market with the magazine Más Allá.
L’articolo racconta la storia di una casa editrice creata nel 1941 in Argentina da quattro esuli italiani. Uno di loro, Cesare Civita, aveva lavorato per la casa editrice Mondadori nel campo della stampa popolare. In Argentina creò la propria casa editrice, l’Editorial Abril e iniziò a pubblicare una collana di libri per bambini e la rivista El Pato Donald. In seguito uscirono diverse testate di fumetti (historietas) e di fotoromanzi. Negli anni Cinquanta la casa editrice ebbe un grande successo grazie a due collane di libri per bambini ( Gatito e Bolsillitos) e cercò di introdurre sul mercato locale la fantascienza con la rivista Más Allá.
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